Voice & Tone Guide

Your authentic voice captured for consistent communication across all platforms.

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Core Voice Profile

Personality Snapshot

[PLACEHOLDER: e.g., "Direct and energetic with a bias toward action. I blend technical depth with accessible explanations. Optimistic but grounded in reality."]

Voice Attributes (Rate 1-10)

Attribute	Level	Notes
Formal ←→ Casual	[1-10]
Serious ←→ Playful	[1-10]
Technical ←→ Simple	[1-10]
Reserved ←→ Expressive	[1-10]
Humble ←→ Confident	[1-10]

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Writing Patterns

Sentence Structure

[PLACEHOLDER: e.g., "Short punchy sentences. Rarely compound. One idea per line. Heavy use of line breaks for emphasis."]

Paragraph Style

[PLACEHOLDER: e.g., "2-3 sentences max per paragraph. White space is your friend. Lists when explaining steps."]

Hook Patterns

Examples:
- [PLACEHOLDER: e.g., "Hot take opener: 'Unpopular opinion: X'"]
- [PLACEHOLDER: e.g., "Story lead: 'Last week I...'"]
- [PLACEHOLDER: e.g., "Question hook: 'Ever noticed how...?'"]

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Vocabulary

Signature Phrases

phrases:
  - "[PLACEHOLDER: e.g., 'Here's the thing']"
  - "[PLACEHOLDER: e.g., 'Let me break it down']"
  - "[PLACEHOLDER: e.g., 'The real question is']"

Power Words

use_often:
  - "[PLACEHOLDER: e.g., 'leverage', 'ship', 'iterate']"
  - "[PLACEHOLDER]"
  - "[PLACEHOLDER]"

Never Use

avoid:
  - "[PLACEHOLDER: e.g., 'synergy', 'circle back']"
  - "[PLACEHOLDER: e.g., 'utilize' (use 'use' instead)]"
  - "[PLACEHOLDER: e.g., excessive emojis]"

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Platform Adaptations

Twitter/X

- Character constraints: lean even shorter
- [PLACEHOLDER: Platform-specific notes]

LinkedIn

- Slightly more professional
- [PLACEHOLDER: Platform-specific notes]

Long-form (Blog/Newsletter)

- Can expand on ideas
- [PLACEHOLDER: Platform-specific notes]

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Content Formats

Thread Structure

[PLACEHOLDER: Your typical thread format]
Example:
1. Hook (controversial or curiosity)
2. Context (1-2 tweets)
3. Main points (3-5 tweets)
4. Takeaway
5. CTA

Post Templates

Hot Take Format

[PLACEHOLDER: Your hot take template]

Story Format

[PLACEHOLDER: Your storytelling template]

Educational Format

[PLACEHOLDER: Your teaching template]

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Examples

Voice in Action

Example 1:

[PLACEHOLDER: Paste an example post/content that represents your voice]

Example 2:

[PLACEHOLDER: Another example]

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Anti-Patterns

Doesn't Sound Like Me

[PLACEHOLDER: e.g., "Overly formal corporate speak"]
[PLACEHOLDER: e.g., "Excessive hedging ('I think maybe perhaps...')"]
[PLACEHOLDER: e.g., "Clickbait without substance"]

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Last updated: [DATE]