👨🏻‍💼 AI Sales Intelligence Agent Team

A multi-agent AI pipeline that generates competitive sales battle cards in real-time, built with Google ADK and Gemini 3.

Give it a competitor + your product → Get a complete battle card with positioning strategies, objection handling scripts, and visual comparisons.

Features

🔍 Live Research - Real-time web search for competitor intelligence
📊 Feature Analysis - Deep dive into competitor product capabilities
🎯 Positioning Intel - Uncover how competitors position against you
⚖️ SWOT Analysis - Honest strengths/weaknesses comparison
💬 Objection Scripts - Ready-to-use responses for sales calls
📄 Battle Card - Professional HTML battle card for reps
📈 Comparison Infographic - AI-generated visual comparison (Gemini image)

What It Does

Given a competitor and your product, the pipeline automatically:

Researches the competitor - Company, funding, customers, reviews
Analyzes their features - Capabilities, integrations, pricing
Uncovers positioning - Their messaging, personas, analyst coverage
Creates SWOT analysis - Where you win, where they win
Generates objection scripts - Top 10 objections with responses
Builds battle card - Professional HTML for sales reps
Creates comparison chart - Visual feature-by-feature comparison

Quick Start

1. Navigate to Project

bash

cd awesome-llm-apps/advanced_ai_agents/multi_agent_apps/agent_team/ai_sales_intelligence_team

2. Set Environment

bash

export GOOGLE_API_KEY=your_api_key

3. Install & Run

bash

pip install -r requirements.txt
adk web

4. Try It

Open http://localhost:8000 and try:

"Create a battle card for Salesforce. We sell HubSpot."
"Battle card against Slack - we're selling Microsoft Teams"
"Help me compete against Zendesk, I sell Freshdesk"

Example Prompts

Your Product	Competitor	Prompt
HubSpot	Salesforce	"Create a battle card for Salesforce. We sell HubSpot."
Asana	Monday.com	"Battle card against Monday.com, I sell Asana"
Zoom	Microsoft Teams	"Competitive analysis: Zoom vs our product Teams"
Notion	Confluence	"Help me compete against Confluence, we're Notion"

Pipeline Architecture

User Query: "Battle card for Salesforce. We sell HubSpot."
    │
    ▼
┌─────────────────────────────────────────────────────────────────┐
│               BattleCardPipeline (SequentialAgent)              │
│                                                                 │
│  ┌─────────────────┐    ┌─────────────────┐    ┌─────────────┐  │
│  │    Stage 1      │    │    Stage 2      │    │   Stage 3   │  │
│  │   Competitor    │───▶│    Product      │───▶│ Positioning │  │
│  │   Research      │    │    Features     │    │  Analyzer   │  │
│  └─────────────────┘    └─────────────────┘    └─────────────┘  │
│           │                     │                     │         │
│           ▼                     ▼                     ▼         │
│  ┌─────────────────┐    ┌─────────────────┐    ┌─────────────┐  │
│  │    Stage 4      │    │    Stage 5      │    │   Stage 6   │  │
│  │      SWOT       │───▶│   Objection     │───▶│ Battle Card │  │
│  │    Analysis     │    │    Handler      │    │  Generator  │  │
│  └─────────────────┘    └─────────────────┘    └─────────────┘  │
│                                                       │         │
│                                                       ▼         │
│                                              ┌─────────────┐    │
│                                              │   Stage 7   │    │
│                                              │ Comparison  │    │
│                                              │    Chart    │    │
│                                              └─────────────┘    │
└─────────────────────────────────────────────────────────────────┘
    │
    ▼
Artifacts: battle_card.html, comparison_chart.png

Agent Details

Stage 1: Competitor Research Agent

Purpose: Gathers comprehensive competitor intelligence through web search.

Property	Value
Model	`gemini-3-flash-preview`
Tools	`google_search`
Output Key	`competitor_profile`

Researches:

Company overview (founded, HQ, size, funding)
Target market and ideal customers
Products and pricing tiers
Recent news, launches, acquisitions
Customer reviews (G2, Capterra, TrustRadius)

Stage 2: Product Feature Agent

Purpose: Deep analysis of competitor product capabilities.

Property	Value
Model	`gemini-3-flash-preview`
Tools	`google_search`
Output Key	`feature_analysis`

Analyzes:

Core features and capabilities
Integrations and ecosystem
Technical architecture (cloud, API, mobile)
Pricing details and hidden costs
Known limitations from reviews

Stage 3: Positioning Analyzer Agent

Purpose: Uncovers competitor positioning and messaging strategy.

Property	Value
Model	`gemini-3-pro-preview`
Tools	`google_search`
Output Key	`positioning_intel`

Discovers:

Marketing messaging and taglines
Target personas they focus on
How they position against YOUR product
Analyst coverage (Gartner, Forrester, G2)
Social proof and case studies

Stage 4: SWOT Analysis Agent

Purpose: Creates honest strengths/weaknesses analysis.

Property	Value
Model	`gemini-3-pro-preview`
Tools	None (synthesis)
Output Key	`swot_analysis`

Produces:

Top 5 competitor strengths (with evidence)
Top 5 competitor weaknesses
Where YOU win against them
Competitive landmines to set in deals

Stage 5: Objection Handler Agent

Purpose: Creates scripts for handling competitive objections.

Property	Value
Model	`gemini-3-pro-preview`
Tools	None (synthesis)
Output Key	`objection_scripts`

Creates:

Top 10 objections with scripted responses
Proof points for each response
Killer questions to ask prospects
Trap-setting phrases for early in deals

Stage 6: Battle Card Generator Agent

Purpose: Generates professional HTML battle card.

Property	Value
Model	`gemini-3-flash-preview`
Tools	`generate_battle_card_html`
Output Key	`battle_card_result`

Battle Card Includes:

Quick stats header
At-a-glance comparison (We Win / They Win / Toss-up)
Feature comparison table
Objection handling cheat sheet
Killer questions
Landmines to set

Artifact: battle_card_TIMESTAMP.html

Stage 7: Comparison Chart Agent

Purpose: Creates visual comparison infographic using Gemini image generation.

Property	Value
Model	`gemini-3-flash-preview`
Tools	`generate_comparison_chart` (uses `gemini-2.0-flash-exp`)
Output Key	`chart_result`

Infographic Features:

AI-generated professional comparison graphic
Side-by-side feature comparison visualization
Color-coded scores (green = you, red = competitor)
Key differentiators highlighted
Overall verdict badge

Artifact: comparison_infographic_TIMESTAMP.png

Project Structure

ai_battle_card_agent/
├── __init__.py        # Exports root_agent
├── agent.py           # All 7 agents + pipeline
├── tools.py           # Battle card HTML + comparison chart tools
├── outputs/           # Generated artifacts saved here
├── requirements.txt   # Dependencies
└── README.md          # This file

Generated Artifacts

All artifacts are saved to the Artifacts tab in ADK web and the outputs/ folder:

outputs/
├── battle_card_20260104_143052.html         # Full battle card document
└── comparison_infographic_20260104_143105.png # AI-generated comparison visual

Artifact	Format	Description
Battle Card	HTML	Sales-ready competitive battle card
Comparison Infographic	PNG/JPG	AI-generated visual comparison (Gemini image)

Battle Card Sections

The generated HTML battle card includes:

Header - Competitor name, last updated date
Quick Stats - 5-6 one-liner facts
At a Glance - Three columns: We Win | They Win | Toss-up
Feature Comparison - Table with checkmarks
Their Strengths - Red indicators (be honest!)
Their Weaknesses - Green indicators (opportunities)
Objection Handling - Top 5 with quick responses
Killer Questions - Questions to ask prospects
Landmines - Traps to set in competitive deals

ADK Features Demonstrated

Feature	Usage
SequentialAgent	7-stage pipeline orchestration
google_search	Real-time competitor research
Custom Tools	HTML battle card, AI-generated infographics
Image Generation	Gemini image model for comparison visuals
Artifacts	Saving battle cards per session
State Management	Passing research between stages via `output_key`
Coordinator Pattern	Root agent routes to pipeline

Models Used

Agent	Model	Why
CompetitorResearch	`gemini-3-flash-preview`	Fast web search
ProductFeature	`gemini-3-flash-preview`	Fast web search
PositioningAnalyzer	`gemini-3-pro-preview`	Strategic analysis
SWOT	`gemini-3-pro-preview`	Deep synthesis
ObjectionHandler	`gemini-3-pro-preview`	Script quality
BattleCardGenerator	`gemini-3-flash-preview`	HTML generation
ComparisonChart Agent	`gemini-3-flash-preview`	Orchestration
Comparison Tool	`gemini-3-pro-image-preview`	Image generation

👨🏻‍💼 AI Sales Intelligence Agent Team ​

Features ​

What It Does ​

Quick Start ​

1. Navigate to Project ​

2. Set Environment ​

3. Install & Run ​

4. Try It ​

Example Prompts ​

Pipeline Architecture ​

Agent Details ​

Stage 1: Competitor Research Agent ​

Stage 2: Product Feature Agent ​

Stage 3: Positioning Analyzer Agent ​

Stage 4: SWOT Analysis Agent ​

Stage 5: Objection Handler Agent ​

Stage 6: Battle Card Generator Agent ​

Stage 7: Comparison Chart Agent ​

Project Structure ​

Generated Artifacts ​

Battle Card Sections ​

ADK Features Demonstrated ​

Models Used ​

Learn More ​

👨🏻‍💼 AI Sales Intelligence Agent Team

Features

What It Does

Quick Start

1. Navigate to Project

2. Set Environment

3. Install & Run

4. Try It

Example Prompts

Pipeline Architecture

Agent Details

Stage 1: Competitor Research Agent

Stage 2: Product Feature Agent

Stage 3: Positioning Analyzer Agent

Stage 4: SWOT Analysis Agent

Stage 5: Objection Handler Agent

Stage 6: Battle Card Generator Agent

Stage 7: Comparison Chart Agent

Project Structure

Generated Artifacts

Battle Card Sections

ADK Features Demonstrated

Models Used

Learn More